built just for you.

A web presence as forward-thinking as you are

You’re thinking bigger, planning ahead, and ready to shape the upcoming chapter of your business.

You need a website to keep pace with that vision, one that reflects your identity and ambitions as you grow.

A strategy-first process

You’re seeking solutions to real business challenges.

I take a holistic approach, identifying the roadblocks that hold you back and offering strategic, creative answers.

Together, we’ll build not only a site, but a cohesive vision for your business’s next phase, unlocking opportunities and opening new doors to your future.

Primary services

Web Design

At the core is intentional design, where your business goals meet inspired creativity. You’ll be presented with a digital experience that’s in sync with your vision.

Shopify Development

I create e-commerce sites with a focus on affordability, quality user experience, and long-term value. Launch support ensures you get the most from your new site.

Web Development

The result is a digital home that’s simple to manage and update, built on a lightweight and modern codebase that ensures a smooth (and stylish!) online presence.

Figma to Code

I turn your Figma (or XD) designs into reliable code that faithfully brings your vision to life. You’re delivered a responsive, functional site that stays true to the original design.

Who’s behind it

I’m Sarah, the designer and coder behind Midnight Picnic, with a decade plus experience as a slashie*.

I’m the chief creative force around here, occasionally getting by with a little help from my friends.

*Slashie, unicorn, UI/UX engineer, design technologist, front-end designer... nobody can agree on what to call a designer who codes. My work history has always involved a little bit of both, and I love it that way!

Having collaborated closely with Sarah for nearly a decade, I can confidently attest to her exceptional presence and ability. Her dedication and willingness to go above and beyond quickly transformed her role from a hired hand to an invaluable thought partner.

Sarah is a phenomenal web designer and developer, but beyond that, she is a patient, process-oriented leader. We communicated closely as she systemized a web design and development system to be scaled across campaigns for around 50 clients. She independently engineered these solutions and effectively trained our remote design team with ease.

Sarah is both systematic and creative. During my time collaborating with her, she continually applied her technical thinking to improve processes and create efficiencies within our team while simultaneously building beautiful products. This is a rare combination of skills that continues to impact my team today.

How to work together

Project Inquiries

Partnerships