Riskopy

Scope
design, development
Built on
Jekyll
Vibe
lightweight, informative, data-driven, chill

At Riskopy, we needed a targeted landing page to introduce our innovative fintech solutions to our prospective clients, showcasing our potential to transform their approach to risk management.

Riskopy was a fintech startup building a machine learning engine for finance providers, and later acquired by Coupa.

As a cofounder and design lead, I was responsible for developing the company's visual identity and designing the user interface for our risk management platform. I played a pivotal role in shaping the product vision and ensuring that our design was user-centric, effectively addressing the needs of our finance provider clients.

Challenge

We needed to create a compelling landing page that would resonate with potential clients and effectively showcase Riskopy's capabilities in risk management.

Solution

I took charge of designing and developing a campaign that effectively showcased Riskopy's unique solutions and industry insights in the fintech sector. The campaign was designed to bridge the gap between awareness and adoption, emphasizing our commitment to advanced data analytics, seamless integration with existing financial systems, and robust risk assessment methodologies.

Key Strategies

  • Developed a dedicated landing page that clearly communicated our solutions, incorporating customer feedback to refine our offerings
  • Conducted in-person pitch meetings, using the landing page to effectively demonstrate our product and guide potential clients toward conversion
  • Created a design system that evolved with our product, ensuring a modern and clean aesthetic that aligned with our brand

Results

The landing page was supportive in establishing Riskopy as a credible player in the fintech industry, attracting potential clients and partners. The campaign built trust and credibility among our target audience, paving the way for future growth and success.