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Sam Henschen Studio

Scope
design, development
Built on
Shopify
Vibe
harmonious, earthy, rustically elegant

I redesigned Sam Henschen Studio's Shopify website to showcase Sam's unique ceramics, enhancing visual appeal and improving product organization to foster deeper customer connections.

Sam Henschen is a San Francisco ceramicist making functional art and homewares.

With a focus on crafting delightful forms through clay, he produces unique pieces that elevate daily experiences. Sam's passion for ceramics is evident in every piece he creates, from the initial design to the final firing. His dedication to quality and craftsmanship results in functional art that is both beautiful and timeless.

Challenge

Sam wished to effectively showcase the tactile and unique nature of his ceramics in a digital format. He needed both a visual design to reflect his distinctive work and a taxonomic reorganization to make his product offerings more cohesive. A more engaging and visually clarifying platform was essential to connect with potential customers.

Solution

I redesigned and developed Sam's Shopify website to better reflect his artistic aesthetic. Additionally, I improved product descriptions and reorganized the taxonomy to clearly and logically present his unique yet similar handmade objects, enhancing the shopping experience.

Key Strategies

  • Rebranded the website to align with Sam's artistic vibe, creating a cohesive look and feel that resonates with visitors
  • Highlighted Sam as the face of the brand, sharing his story and passion for ceramics to foster a deeper connection with customers
  • Revised product descriptions and organization to highlight each piece's uniqueness, improving navigation and user experience

Results

The new website is successfully enhancing the presentation of Sam's ceramics. By emphasizing the artistry and craftsmanship behind each piece, Sam is establishing a stronger connection with customers and positioning his work as the uniquely beautiful pieces of functional art that they are.