University of Montana

Scope
design, development
Built on
Knak
Vibe
active, curious, groovy, rooted in place

We collaborated with the University of Montana to develop a targeted campaign, inviting admitted students to experience the vibrant campus community firsthand and discover the opportunities that await them on campus.

The University of Montana is a community-driven institution that fosters connection, growth, and collective success in the heart of Missoula, Montana.

By bridging academic rigor with real-world application, UM empowers students to thrive, innovate, and make a lasting impact. Through collaborative learning, inclusive community, and a deep sense of place, the University of Montana is cultivating leaders, thinkers, and change-makers who are shaping the future of the West and helping Montana to flourish.

Challenge

The university sought to create a compelling campaign to help admitted students decide if it's the right fit.

Solution

I contributed to a campaign designed to help admitted students envision themselves at the University of Montana. The campaign aimed to bridge the gap between admission and enrollment, highlighting the university's commitment to connection, growth, and collective success.

Key Strategies

  • Developed personalized email campaigns and landing pages highlighting the university's strengths in academic programs, research opportunities, and campus life
  • Created a dedicated landing page showcasing the university's unique campus experience, featuring student testimonials, campus tours, and information about academic programs and support services
  • Designed eye-catching visuals and messaging emphasizing the university's inclusive community, natural surroundings, and outdoor opportunities

Results

The campaign helped admitted students envision themselves at the University of Montana, inspiring them to take the next step. By highlighting the university's commitment to connection, growth, and collective success, the campaign built a sense of community and belonging among prospective students.